CCTV and Nike?

The controversial CCTV building by Starchitect Rem Koolhaus' cronies at OMA has teamed up with Nike China to display, through a series of digital projections, the Chinese Olympic team's top athletes. We're all familiar with the protests that have occurred surrounding the Olympic Games in China this year. I'm not a huge fan of the way the Chinese government is dealing with Tibet and personally, I feel like this building is using its iconography to pull the wool over the international art and architecture scene's eyes. Essentially, the Chinese government isn't known for its trustworthiness. Now, they have a building that embodies their Communist control over the Tibetan people and due to the building's international recognition, some feel as if OMA should have taken the higher road... Anyway, here's a glimpse into Nike's marketing for the Olympics in Beijing.

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