10.09.2007
You big dummy
When I first saw the new SONY Bravia commercial, I was amazed. These commercials are all done without the aid of computers. Everyone remembers the bouncing ball commercial, where they dumped thousands of colored bouncy balls down the streets of San Fran and who could forget the exploding paint coming out of the buildings in their second commercial?
Well, this one clearly takes the cake... off another artist's plate. The LA-based art team, Kozyndan, who are known for their panoramic of playdoh bunnies in NYC and other 'bunny-themed' artwork have posted the following letter on their Flickr account...
Its hard to think that people at Passion Pictures did not have this early panoramic of ours in mind when they created this new spot for the SONY Bravia line.
To add insult to injury, someone representing Passion Pictures contacted us almost two years ago asking to see samples of our work (including this panoramic) as they were interested in working with us. We sent them samples and then heard nothing from them ever again. (It should be noted though, that the more likely culprit is the ad firm who hired Passion Pictures, Fallon)
Still, its a clever ad.
Sony, FTL
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